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The tragedy of the attacks of 9/11 is ours to share; it is ours to remember; it is ours to understand.Yet, our memory and understanding were clouded almost from the first horrible moment Flight 11 struck the north tower. On that last note, it is important to remember that what works for Jane might not work for June. It is simple, it is effective and it will start you off on the right side with your boss. [More tips at: Measure Macro AND Micro Conversions.] One of the problems with a obsession with conversion rate (no, no, no, I am not talking about you, you'll never obsess! That's why I used Average Order Value (or for Mel and Ian: Average Basket Size :)). Most Marketers treat Visitors (you and me) on their site like buy, bye. Measuring Days & Visits to Purchase is a great way to start that process. "Purchase" can be any outcome if you are a non-ecommerce website. Justin has a post on exactly how to track any kind of outcome in this report using GA: Google Analytics E-Commerce Tracking Pt. Perhaps we can request Adam to whip up a quick post and tell us how to access and use this report in Omniture (where it surely exists) for non-ecommerce purposes. A key measure of success is how you are doing against your competition as as much you should have Key Performance Indicators that show how you are doing in the web ecosystem. For heaven's sake please do not compare the number to the web analytics tools on your site. #5: Even "brand" and "site usage" can be measured, Loyalty rocks! Let's check the big gorilla: Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define and measure progress toward organizational goals. So here's my definition, a bit more simple, a bit more English, a bit less jargon. None of these Metrics (which are great KPI's) is a shocker, I would love for you to focus on why the choices were made – it is my hope that that will help you with ideas of your own to identify awesome KPI's for yourself. No matter what your website, you can start measuring "conversion rate". :)] Most web analytics is single session focused (Visits, Average Time on Site, whatever else you can think of). This picture is from my book Web Analytics: An Hour A Day. But if multiple sessions lead to conversions you might not be attributing right campaign / acquisition drivers. That's because this can be a non ecommerce metric. No matter how desperately you desire it, your competitors won't roll over and play dead. The web is the most frictionless environment in the universe and you compete the the fortune 500 company, you compete with the SMB and you compete with your neighbour's dog who has started his own facebook clone. Of course trends are better, how am I, Cingular (old name), doing against Verizon, when it comes to % of traffic from For traditional Marketers this is a KPI that they can wrap their heads around (so if you are in a big company or a traditional retail business then listen up! It is a great metric to start teaching your senior management the value of Competitive Intelligence data. #4: If you can't segment a Key Performance Indicator, you have picked the wrong one.We also have images of survey plats and field notes, land status records, and control document index records.Due to organization of documents in the GLO collection, this site does not currently contain every Federal title record issued for the Public Land States.No-one could believe such a brazen and simple attack could be so tragically effective.
If anyone tells you that they give you a list of KPI's and that's all you need then they are misleading you. Have the tough conversation about why the site exists (and don't directly pop open Core Metrics or GA and start impressing people with data). Conversion Rate could be through the roof and yet revenue could be down, your first clues for this will be in understand AOV. I think I have said this three different ways above, but the max power of this report can be achieved with segmentation. One KPI that I am quite fond of is measuring Share of Search, it is inspired from the traditional supermarket metric "share of shelf". Let me give you the punch line, they don't tie. Pick the methodology with the largest sample size, with the least amount of sample bias and one that does not still use a method developed to measure TV ratings. #6: If your short list of KPI's don't include a couple that report customer voice directly then you will Never be as successful as you should be. Do you have a rule of your own that you tend to follow? May we be more grateful for our blessings, more faithful in stewarding them well, more eager to share them with others. May their efforts be successful, so that true peace with justice might be established in our world.We pray today for the families and friends of those who have given their lives in service to our nation. May they be reassured that the sacrifice of their loved ones contributes to a worthy cause. Guide those who lead our nation in international affairs.Based in large part on a breakthrough expose by Popular Mechanics.
Produced by the authoritative NBC News Productions.These ideas from the fringe found a fertile breeding ground on the Internet and today many of them, through the power of almost infinite repetition, have nearly gained the status of truth.